Free 7-day content plan for career coaches

For: I help mid-career professionals land a role they actually want

Client problems to talk about

I have 15 years of experience but my resume only gets me interviews for the same job I am trying to leave.
I am qualified for senior roles but I can't get past the automated screening filters or recruiter gatekeepers.
I feel invisible in my industry despite my track record and I don't know how to network without feeling desperate.

Content angles

How to rewrite a resume to highlight transferable leadership skills instead of just listing past technical tasks.
The specific method for reaching out to hiring managers directly to bypass the standard application portal.
Why applying for more jobs is actually decreasing your chances of landing a role you actually want.
How to translate mid-career experience into a narrative that justifies a higher salary bracket in a new industry.

Authority angle

The bridge between being a high-performer and being a high-value candidate who commands the market's attention.

Lead magnet

The Mid-Career Internal Audit: A checklist to identify which 20% of your experience will actually get you hired for a step-up role.

Conversion path

Direct message me the word UPGRADE to see if your current career pivot strategy has a blind spot.

Where to share it

Focus on LinkedIn long-form posts that challenge common job search myths, supplemented by personalized outreach to engaged commenters.

The 7 days

Monday — Post a breakdown of why a standard chronological resume fails mid-career professionals looking for a change.
Tuesday — Share a specific script for asking a former colleague for a high-stakes referral without it being awkward.
Wednesday — Explain the 'Skill Gap Mirage' where candidates think they need more certifications when they actually need better positioning.
Thursday — Host a short video or text post on how to handle the 'you are overqualified' objection in interviews.
Friday — Contrast the 'Job Seeker' mindset versus the 'Consultant' mindset during the hiring process.
Saturday — List three specific signs that a job description is a perfect match for a pivot, even if the titles don't align.
Sunday — Reflect on the cost of staying in a role you dislike for another year and offer the lead magnet to start the exit plan.

Get your own plan, free

Tell AmplifyZ who you help. You get your 7-day plan, 3 posts, and your plan as a free GPT and Claude Skill you can publish. No credit card.