Free 7-day content plan for consultants and experts

For: I help independent consultants turn expertise into steady client work

Client problems to talk about

I am stuck in a cycle of feast and famine where I stop marketing the moment I land a project.
I have years of deep expertise but I do not know how to package it into a repeatable offer that does not require custom scoping every time.
My pipeline relies entirely on referrals and I have no predictable way to generate leads when my network goes quiet.

Content angles

The math of a steady pipeline: why you need three active lead sources to avoid the dry spells between contracts.
How to stop selling hours and start selling defined outcomes to decouple your income from your personal capacity.
The mistake of generic networking versus building a systematic outreach process that targets specific high-value problems.
Why being a generalist is killing your margins and how narrowing your focus makes your marketing significantly easier.

Authority angle

Transitioning from a reactive freelancer to a proactive solo-consultancy owner by implementing a predictable client acquisition system.

Lead magnet

The Consultant Pipeline Tracker: A spreadsheet to calculate how many conversations you need each week to hit your annual revenue goals.

Conversion path

Reply with the word 'System' if you want me to look at your current lead flow and identify where the leak is.

Where to share it

Publish daily long-form insights on LinkedIn focused on sales operations for consultants, followed by direct outreach to engaged commenters.

The 7 days

Monday — Post a breakdown of the 'Referral Trap' and why relying on word-of-mouth prevents business scaling.
Tuesday — Share a technical walkthrough of how to structure a discovery call to lead into a high-ticket consulting package.
Wednesday — Offer the Pipeline Tracker lead magnet to your audience to identify who is currently struggling with inconsistent work.
Thursday — Contrast the daily schedule of a 'busy' freelancer versus a 'productive' consultant who allocates time for business development.
Friday — List the three specific signs that a consultant's positioning is too broad and how it is hurting their closing rate.
Saturday — Share a personal lesson learned from a period of 'famine' and the specific process change that fixed it.
Sunday — Direct call to action for a 15-minute pipeline audit for three consultants looking to stabilize their Q3 revenue.

Get your own plan, free

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