Free 7-day content plan for executive coaches
For: I help newly promoted executives lead senior teams with confidence
Client problems to talk about
- I feel like a fraud when I have to give feedback to former peers who have ten more years of experience than I do.
- I am spending all my time in tactical fire-fighting because I do not know how to trust my senior leads to own their domains.
- I hesitate to make bold decisions in board meetings because I am worried about overstepping my new authority.
Content angles
- The shift from being the smartest technical expert in the room to being the person who ensures the smartest experts collaborate.
- How to manage former mentors or senior colleagues without undermining their expertise or your new authority.
- Navigating the first 90 days of executive presence when you no longer have a clear blueprint for what a productive day looks like.
- Why your previous high-performance habits are now the primary bottlenecks preventing your senior team from scaling.
Authority angle
The coach who specializes in the psychological and operational transition from high-performing director to strategic executive leader.
Lead magnet
The Executive First 90 Days Decision Matrix: A framework for identifying which responsibilities to delegate, delete, or dominate.
Conversion path
Message me the word EXECUTIVE to receive a diagnostic checklist for your first 100 days in the role.
Where to share it
Focus on LinkedIn long-form posts targeting the 'New Position' trigger event, supplemented by direct outreach to executive recruiters and HR directors.
The 7 days
- Monday — Post about the specific discomfort of leading a team where everyone is more technically specialized than you are.
- Tuesday — Share a framework for running a senior leadership meeting that focuses on strategy rather than status updates.
- Wednesday — Identify and engage with 10 executives who have started new roles in the last 3 months via LinkedIn search.
- Thursday — Post a breakdown of the three most common mistakes new executives make when trying to earn the respect of their senior team.
- Friday — Offer the Decision Matrix lead magnet to your network as a resource for those feeling overwhelmed by their new scope.
- Saturday — Write a reflective post on the difference between being liked by your team and being respected as their leader.
- Sunday — Analyze the engagement from the week to identify which specific executive pain point resonated most for future content.
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